WORKS

WORKS

WORKS

[1]

Project

Captain Jack

Bottle preview main

[2]

Client

Captain Jack

Project type

Rebrand

Industry

Liquor

Year

2024

About project

Captain Jack is a bold Nigerian spirit crafted for those with an adventurous soul, famously blending the ruggedness of a classic rum with a smooth, aromatic coffee finish. Originally known for its accessible, high-energy presence, the brand has been reimagined as a premium Blended Café Rum, bridging the gap between local heritage and international luxury. With its sophisticated new look and deep, spiced undertones, it’s designed to stand tall on the top shelf as the ultimate choice for the modern Nigerian pioneer.

Bottle preview 2 preview
billboard preview
bottle cap preview angle

[3]

What I did

I reimagined the brand by stripping away the cluttered look of the original and replacing it with a sophisticated gold-on-black aesthetic to give it a premium, top-shelf feel.

 preview variations