Project
Captain Jack

About project
Captain Jack is a bold Nigerian spirit crafted for those with an adventurous soul, famously blending the ruggedness of a classic rum with a smooth, aromatic coffee finish. Originally known for its accessible, high-energy presence, the brand has been reimagined as a premium Blended Café Rum, bridging the gap between local heritage and international luxury. With its sophisticated new look and deep, spiced undertones, it’s designed to stand tall on the top shelf as the ultimate choice for the modern Nigerian pioneer.



What I did
I reimagined the brand by stripping away the cluttered look of the original and replacing it with a sophisticated gold-on-black aesthetic to give it a premium, top-shelf feel.
